The video above was uploaded to YouTube by the NBA a few days ago. In that time over 4.3 million views already. 4,733 comments. I just saw it on mainstream media featured in a sport news segment, not as an advertisement.
YouTube – you win. Mainstream media, you don’t stand a chance.
In this case the power of social media has been used to the good rather than what some perceive to be evil.
Till next time